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Pinterest is rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks.

Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says.

With people around the globe in self isolation and/or practicing social distancing, there’s currently a high degree of interest in areas like home, self-care, and kids activities.

Over the past two weeks there has been a significant increase in searches for keywords like:

  • Home organization (up 43%)
  • Spa day at home (up 19%)
  • Makeup tutorial for beginners (up 180%)
  • Kid-friendly recipes (up 64%)

In response to what Pinterest is calling an “unprecedented change in modern retail,” the company is investing in new shopping features.

“As we continue to invest in shopping and the success of retailers, we’re introducing new features to help retailers of all sizes get discovered, and distribute their products in the spaces where Pinners are most likely to shop…”

In addition to the launch of the Verified Merchant Program, Pinterest is also introducing new conversion metrics and dynamic retargeting.

Here’s more about everything that was announced today.

Verified Merchant Program

Pinterest is launching a new program for merchants that meet a particular set of criteria, which is verified through manual review.

Similar to being verified on other networks, a verified merchant on Pinterest will get to display a blue checkmark on their profiles.

There are some legitimately useful perks to being verified as well, such as early access to a new conversion insights tool that we’ll discuss later.

Verified Merchants will also get a special “Shop” tab at the top of their profiles, which puts all of their shoppable products in one place.

Products from verified merchants will also show up within dedicated shopping experiences like related products.

How to Become a Verified Merchant

Pinterest is first launching the program with a select number of retailers that have already been vetted.

Any merchant is eligible to apply, however, as long as they meet these three requirements:

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The Verified Merchant Program is only available to merchants in the United States at this time.

Later this year Pinterest will start accepting applications in other countries.

If you wish to join the Verified Merchant Program you can apply here.

Other Perks Of Being Verified

Additional perks of being a verified merchant on Pinterest include:

  • Conversion Insights: Gain early access to organic and paid conversion insights, which measures data such as site visits, checkouts, and sales over multiple attribution windows.
Pinterest Launches Verified Merchant Program With Applications Open to All
  • Updates to catalogs: New metrics, near real-time feed ingestion, user experience enhancements, and feed ingestion scheduling.
  • Dynamic retargeting: Advertisers can reach previously engaged customers by retargeting them with ads for exact or similar products they search and save on Pinterest.

Pinterest Launches Verified Merchant Program With Applications Open to All

Pinterest Launches Verified Merchant Program With Applications Open to All

Pinterest is rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks.

Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says.

CONTINUE READING BELOW

With people around the globe in self isolation and/or practicing social distancing, there’s currently a high degree of interest in areas like home, self-care, and kids activities.

Over the past two weeks there has been a significant increase in searches for keywords like:

  • Home organization (up 43%)
  • Spa day at home (up 19%)
  • Makeup tutorial for beginners (up 180%)
  • Kid-friendly recipes (up 64%)

In response to what Pinterest is calling an “unprecedented change in modern retail,” the company is investing in new shopping features.ADVERTISEMENT

“As we continue to invest in shopping and the success of retailers, we’re introducing new features to help retailers of all sizes get discovered, and distribute their products in the spaces where Pinners are most likely to shop…”

In addition to the launch of the Verified Merchant Program, Pinterest is also introducing new conversion metrics and dynamic retargeting.

Here’s more about everything that was announced today.

Verified Merchant Program

Pinterest is launching a new program for merchants that meet a particular set of criteria, which is verified through manual review.

Similar to being verified on other networks, a verified merchant on Pinterest will get to display a blue checkmark on their profiles.

Pinterest Launches Verified Merchant Program With Applications Open to All

There are some legitimately useful perks to being verified as well, such as early access to a new conversion insights tool that we’ll discuss later.

Also read about  Top 25 Social Media Management Tools for Businesses 2020

Verified Merchants will also get a special “Shop” tab at the top of their profiles, which puts all of their shoppable products in one place.

Products from verified merchants will also show up within dedicated shopping experiences like related products.

How to Become a Verified Merchant

Pinterest is first launching the program with a select number of retailers that have already been vetted.

Any merchant is eligible to apply, however, as long as they meet these three requirements:

The Verified Merchant Program is only available to merchants in the United States at this time.

Later this year Pinterest will start accepting applications in other countries.

If you wish to join the Verified Merchant Program you can apply here.

Other Perks Of Being Verified

Additional perks of being a verified merchant on Pinterest include:

  • Conversion Insights: Gain early access to organic and paid conversion insights, which measures data such as site visits, checkouts, and sales over multiple attribution windows.
Pinterest Launches Verified Merchant Program With Applications Open to All
  • Updates to catalogs: New metrics, near real-time feed ingestion, user experience enhancements, and feed ingestion scheduling.
  • Dynamic retargeting: Advertisers can reach previously engaged customers by retargeting them with ads for exact or similar products they search and save on Pinterest.

Source: Pinterest Newsroom

FAQ

What is Pinterest’s Verified Merchant Program?

It’s a program with special perks for merchants that meet a particular set of criteria.

Who can become a verified merchant on Pinterest?

The Verified Merchant Program is currently only accepting applications from merchants in the United States.

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Mohamed Roshdy

Author Mohamed Roshdy

Egyptian Film Director & Filmmaker, specialized in Advertising in Egypt, Promotions in Middle-East, Digital Marketing and Offline Marketing in Europe & Middle-East. Awarded globally and locally.

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