Is your brand on Instagram yet?
Users on Instagram are also more engaged than on other platforms. A study by Rival IQ found that Instagram has a median average engagement of 1.60% per post across all industries. Compare this to 0.09% of Facebook and 0.048% of Twitter.
Image via Rival IQ
Image via Facebook
These tactics can help you leverage the platform as a powerful marketing tool to achieve your goals:
Optimize Your Profile
Ensure your bio portrays your brand voice and says what your brand offers. It should also tell first-time visitors why they should care.
Use a great profile picture and ensure it adheres to guidelines. You should also provide contact information, categorize your brand correctly, and include calls-to-action.
Start by understanding who you want to see your posts.
If you are a new company, who did you make the product for?
Second, define your goals.
What do you want to accomplish with an Instagram account?
Your goals should be measurable, specific, and related to your overall business objectives. They should also be relevant, attainable, and timely.
Fourth, find the best time to post. Once you’ve built a following, check your analytics to find out when your audience is most active. You should also post frequently and consistently without overwhelming your followers.
Try to make the elements in your visuals match so that when your audience sees them, they know it’s your brand.
For example, @Tiffanyandco uses Tiffany Blue® when posting images, videos, and graphics. They include it in all their posts, making it easy for customers to identify them.
Image via Instagram
Leverage Instagram Stories to tell your brand story and promote your products or services. More than 500 million people use Stories daily, which gives you many opportunities to reach your target audience.
Use compelling calls-to-action that drive consumers to act. Your captions should also get people thinking, laughing, or connecting with your brand.
Another way to optimize your content is through hashtags and geolocation tags. They can help you boost awareness as hashtags are what most people use when searching for topics of interest. The location tags direct people to your physical business or your event.
Engage Your Audience
Follow back, comment, share, like, and reply to followers’ feedback. Make your audience feel important by appreciating their interest.
Measure performance with an analytic tool to see if your tactics have helped achieve your goals. Track everything from Stories, ads, individual posts, and your account to find what’s working and what needs changing.
Image via Buffer
Image via Foursixty
This tool enables you to publish photos on multiple accounts at the same time. You can manage an unlimited number of accounts. Switching between multiple accounts is simple. And the tool also lets you tag users.
Want to know the best part? GRUM has an easy-to-use interface. This tool makes it easier to post pictures and videos directly from your desktop.
This is one of the best tools out there and it provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile. Through this method, you can figure out what your followers like and what they don’t.
Image via Crowdfire
Image via Hootsuite
Instagram Marketing Tool #7: Iconosquare
This tool tells you which posts will get the maximum engagement, and when. You can schedule your posts in advance. It provides a detailed break down of your followers that will help you get to know them better. And it has powerful analytics.
Image via Iconosquare
Combin is a smart tool that can help you grow your Instagram account safely and organically. You can use this tool to get genuine followers, likes, and comments.
Image via Combin
If your social media marketing team needs to build complex Instagram content calendar, use Later. You can also use it to find and repost user-generated content. It has a bulk media uploader which can be tagged and labeled. And you can create a different content library for each account.
Instagram Marketing Tool #10: Curalate Like2Buy
When you integrate Curalate Like2Buy with your Instagram account, it enables users to shop from your feed, read your stories, and take other actions. You can localize the galleries for subsets of users.
What’s more, you ask? It helps users get exactly what they want from your Instagram feed by turning your feed into a personalized shoppable storefront.
Image via Curalate Like2Buy
Usually, you can only add one link in your Instagram bio. Linktree can help you do more with that one link.
Linktree generates a custom link for your profile. When users click on it, they can find an intermediate landing page that has multiple links with different CTAs. This can help you drive more traffic.
You no longer need to be stressed about which link you should put in your bio.
Mulpix even arranges your photos on the basis of location. This tool can help you get the most out of Instagram.
Image via Mulpix
Instagram Marketing Tool #13: Owlmetrics
This tool is capable of analyzing the performance of your account based on your posts. It provides easy-to-use calendar heat maps to determine the best times to post.
Want to know more? It helps you understand your followers as well. You can identify the kind of posts which drive the most engagement.
PLANN is an all-in-one Instagram management tool that enables you to plan, schedule, and analyze your Instagram content. This visual planner and scheduler can help you manage your Instagram account like a pro.
Their simple drag-and-drop feature helps you visually plan how your Instagram feed will look. You can use it to schedule your posts.
You can design, edit, and analyze the performance of your posts. It helps you learn what’s working for you so that you can optimize your content better. You can also use it to keep a tab on your competitors’ posts, themes, color palettes, and hashtags.
Instagram Marketing Tool #16: Sked Social
This feature helps marketers as different team members can work on content scheduling and approvals at the same time before posting.
Image via Sked Social
Instagram Marketing Tool #18: Sprout Social
Still not sure? Let’s look at some more of its features.
You can optimize your Instagram campaigns with the help of analytics. Measure the impact of your content, analyze which media and messages yield the maximum engagement, and use that information to improve your feed.
Instagram Marketing Tool #19: Snoopreport
Socialinsight is a useful tool that can help you identify, segregate, and manage your followers.
It gives you insight about engagements, interactions, and conversions. Monitoring your accounts is easy. And you can schedule posts from your computer.
You can also leverage Snoopreport to track successful competitor accounts and figure out what works well for them. This can help you approach your Instagram marketing strategy with a different perspective.
Instagram Marketing Tool #20: Socialinsight
It gives you insight about engagements, interactions, and conversions. Monitoring your accounts is easy. And you can schedule the post from your computer.
It has the best of editing tools. And it even helps you find advocates and influencers.
Image via Socialinsight
Instagram Marketing Tool #21: SocialRank
As the name suggests, SocialRank analyzes your followers and enables you to take a closer look at them.
It helps you search profiles with the keywords you select. For example, you can search for all the “Chefs” amongst your followers, and export their details onto a PDF.
Soldsie can help you drive more traffic, clicks, conversions, and revenue from Instagram.
It is a useful ecommerce platform that works on the concept of comments selling. Users are able to comment on the images of the products shown to buy them.
Instagram Marketing Tool #23: Instagram Ads by Mailchimp
The best part is that this tool allows you to track results and see which ads and products drive the most clicks and sales.
Image via Mailchimp’s Instagram
WEBSTAGRAM is a very useful tool that helps marketers understand the community they have developed around their brands and products.
Word Swag helps you put the right kind of words with your Instagram posts. You don’t need to sit fiddling with complex graphics software to create stylish quotes that can help you generate engagement.
The Word Swag app can help you add text to your photos in a matter of seconds. The app uses a special typing engine which suggests fonts and style based on the image in the background.
Ready to Try These Tools?
Many brands are leveraging Instagram to connect with their audiences as this platform offers immense possibilities.
If you want to boost your brand’s presence, these Instagram marketing tools can help you leverage the platform efficiently. You can use them to plan, schedule, and analyze your Instagram content. And some of these tools can also help you drive conversions.
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