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Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space.

 

 

They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads.

On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to over 18,000 locations – a large increase from the 2,000 it had.

Ad Studio’s Initial Beta

The Ad Studio beta offering was initially created to help  smaller players that wanted to advertise to the company’s subscriber base, but lacked the resources to do it well.

Operating as a self-service platform, it launched initially in the U.S., Canada, Australia, and the UK.

In the past year, usage has increased a formidable 68%, with double the number of ads running.

Starting now, it is being rolled out to New Zealand with tests coming to the following countries:

  • Argentina
  • Chile
  • Colombia
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Malaysia
  • Mexico
  • the Netherland
  • Norway
  • Philippines,
  • Singapore
  • Spain
  • Taiwan

Ad Studio’s Targeting Options

Like most self-service ad platforms, Spotify allows advertisers to directly set up their budget, target, and creative, managing the media buy themselves.

Spotify’s price point for entry is a $250 media spend.

Options differ slightly based on whether you promote something music-related.

This promotion type is specified when a campaign is set up.

Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide

It also has basic targeting most advertisers expect, such as age, gender, device, and location.

Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide

Where Spotify starts to diverge are the advanced placement options.

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Mohamed Roshdy

Author Mohamed Roshdy

Egyptian Film Director & Filmmaker, specialized in Advertising in Egypt, Promotions in Middle-East, Digital Marketing and Offline Marketing in Europe & Middle-East. Awarded globally and locally.

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